Adobe Audience Manager is a data management platform (DMP) offered by Adobe that allows businesses to collect, segment, and activate customer data across channels and devices. It helps companies create a comprehensive view of their customers, allowing them to deliver personalized experiences and improve marketing performance. Audience Manager can integrate with other Adobe products, such as Adobe Experience Cloud, as well as third-party platforms such as Google Analytics and Salesforce.
Adobe Audience Manager allows businesses to collect data from various sources such as website analytics, CRM systems, and mobile apps, and then segment that data into different audiences based on demographics, behavior, and interests. These segments can be used to personalize website content, targeted advertising, and email campaigns.
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One of the key features of Audience Manager is its ability to create “universal profiles” of individual customers, which can be used to personalize experiences across all touchpoints, including websites, mobile apps, and physical locations.
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